There is difference depend on concept of international management and of cross cultural management. International management is defined as the generation and transfer of knowledge across initial settings, organizations, and countries. The cross cultural management is defined as development and application of knowledge about cultures in practice of international management.
The core assumption of cross cultural management is that manager can not expect to workforce of other culture into his own cultural norms. Cultural diversity in a group work provides chance of synergy. Diverse group would be less successful in the beginning of the work milestone but eventually outperformed the homogeneous groups.
How does national culture can influence corporative culture?
An international corporation is combined by workforce who has different national culture. So we can easily assume that the corporation can be influenced by the national culture.
resource:http://www.youtube.com/watch?v=WXxeWqlq2Tw
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